A Day in the Digital Marketing Life at mta360


Morning Kickoff

The day begins with a team huddle at mta360, a digital marketing agency founded in 2011 and specializing in SEO, web design, and online marketing for service companies like HVAC dealers, plumbers, roofers, and electricians. We review our priorities and discuss any ongoing website projects or SEO campaigns.

Client Consultations

Next, I jump on a video call with a potential new client, a local HVAC company looking to improve their online presence. We discuss their goals, target market, and current marketing efforts. I provide insights on how our digital marketing strategies can help them:

  • Optimize their website for better search engine rankings
  • Enhance their online reputation through review management
  • Leverage social media and content marketing to engage their audience

Strategy Development

After the consultation, I collaborate with our team to craft a tailored digital marketing plan for the HVAC client. We analyze their competition, identify relevant keywords, and map out a content strategy to showcase their expertise and attract local customers searching for HVAC services.

Execution and Optimization

Throughout the day, I work closely with our web designers and developers to implement the digital marketing plan. This may involve optimizing website content, setting up local SEO tactics, or launching targeted advertising campaigns. We continuously monitor the results and make data-driven adjustments to refine our approach and maximize the return on investment for our clients.

Industry Insights

To stay ahead of the curve, I carve out time to research the latest trends and best practices in digital marketing for service industries. I attend webinars, read industry blogs, and analyze case studies to identify new opportunities for our clients in the HVAC, plumbing, roofing, and electrical sectors.

As the day winds down, I reflect on the progress made and prepare for tomorrow’s challenges, always striving to deliver exceptional digital marketing solutions that help our service company clients thrive in the ever-evolving online landscape.